As an advertising agency in the digital age, we at R&A Marketing have seen many different types of websites. Some were built by companies who use their own designers and software engineers to create websites, some were not. And even though many of these websites had features that we liked, there was a lot left to be desired.

Whether we struggled to customize websites on behalf of our clients or we encountered technical difficulties that were not quickly resolved, we thought that there had to be a better way. That’s when we decided to take matters into our own hands and start implementing our WordPress skills on a broader scale.

Over the years, we’ve built websites for a few of our clients using WordPress to help them keep their costs low while still having a beautiful, functional online presence. Now we’ve built many websites across all industries using WordPress for the same reasons. One thing we love about WordPress is that it is a free, open source software. This means that it is now, and always will be, free for anyone to use. You just need to find someone to host the site for you (which is something that R&A can do for you).

Another reason we love WordPress is because there are a multitude of themes and plugins available to help build a customizable website. With the help of a theme, designing a website is possible even if you are not a coder. And if you need to make quick edits to your rotating slides or content, it’s as easy as uploading a file or using your favorite word processor to edit text. This is something we believe to be very important, because keeping your information up-to-date is essential for good SEO practices.

WordPress is also a good choice if you want to create an online store or e-commerce site. With the help of a plugin (we recommend Woo Commerce in conjunction with the theme Avada), setting up an online store is simple and easy to manage.

Finally, WordPress powers almost 27% of the entire internet, so there’s a very large community of developers and users who can help you resolve issues and build better sites. If you are having an issue, chances are good that someone else ran into the same problem already and you can find articles on how they were able to fix it.

As a company 30 years in the making, we believe in using trusted tools that have proven to be both effective and cost efficient. WordPress has been around for over 14 years (which makes it ancient in the world of technology), and it continues to grow every year. With hundreds of developers updating WordPress throughout the year, you can trust that your WordPress website will give you powerful results and easy, headache-free functionality.

Think it’s time to make the switch to a WordPress website and take control of your online presence? Check out our small business packages or completely customized websites. We can build you a WordPress site that is mobile-friendly and owned 100% by you. What’s not to love?